Leveraging my design expertise and entrepreneurial spirit, I launched Ajna Vision, a t-shirt brand inspired by Eastern philosophy's third eye concept. Over three years, I spearheaded all aspects, from brand development (photography) to marketing (social media) and distribution.
Expanding my experience, I joined Genelyn Canada Inc., a new embalming product company. I designed their complete brand identity (logo, color palette, and product labels), including an Asian market variation. Over four years, I managed their social media presence, crafting graphic elements and spearheading strategy, including YouTube videos. Additionally, I oversaw all company visuals, including trade show displays, print materials (flyers, magazine ads, catalogs), and product branding.
Concurrently, I began working with Cremation Strategies and Solutions. Initially, I revamped their logo and later created the logo for their new venture, Raven Plume Consulting. As their Graphic Designer, I handled design and social media content, collaborating with clients across North America (US: Texas, Maryland, New Jersey; Canada: Ontario, British Columbia) within the cremation and cemetery market. My responsibilities encompassed social media strategy, logo design, marketing materials, packaging, catalogs, web design, and corporate videos.
